The Federal Government’s FY24 budge request includes record R&D requests, specifically for critical and emerging technologies (CET), artificial intelligence (AI), cyber, citizen experience, quantum and 5G.

The Administration has stated that the2024 budget request aims to tap into the strengths of cutting-edge technologies like digital identity and artificial intelligence (AI) while restructuring the security capabilities of software and cloud services used by the Federal Government.

Marion Square continues to highlight the importance of not only understanding the landscape regarding budgets, funded programs, and initiatives, but also the criticality of ensuring your message and go to market sales motions are "tuned" for a Government audience.

Artificial Intelligence/Machine Learning and Quantum Computing - Specifically Post Quantum Cryptography are two high priority emerging technologies the Federal Government is spending on.

Marion Square’s Co-Founders Harvey Morrison and Greg Imahara attended the recently completed AFWERX Innovation Conference held in San Antonio Texas. (2023 Innovation Industry Days (eventsquid.com))

The conference was attended by over 100 innovative technology companies that are interested in the AFWERX/SpaceWerx SBIR/STTR programs and key program offices inside of both AFWERX and SpaceWerx.

Emerging Technologies: Carahsoft’s 2nd Annual Marketing Summit

Working with clients we often times hear, "opportunities in our sales pipeline never seem to close". At Marion Square, we categorize Government sales opportunities along a spectrum. On one end of the spectrum are opportunities with an identified budget line item and a clear mandate to make a purchase, similar to the Government’s current Zero Trust Architecture (ZTA) mandate which agencies are budgeting for today. On the other end of the spectrum, you have sales opportunities that can best be described by the Government’s comments " we like your technology, it solves a problem, we really need it", but there is currently no line item budget or mandate for this technology.

As we begin a new Government fiscal year, we wanted to highlight a few key items for you to consider as you develop your FY 23 Government sales go to market strategy and objectives. A successful Government go to market sales strategy should start with a clear understanding of the funded initiatives and programs. Having this knowledge will ensure that you are deploying your resources and time on opportunities that will yield the greatest results.

As the Federal Governments fiscal year rapidly comes to a close (Sept. 30th), many companies are in the process of developing both their sales strategies and revenue forecasting models to support their government business for FY 2023. One of the items companies should account for when developing their strategies and models (especially around forecasting) is the Governments Continuing Resolution process or CR as it is more commonly referred to in Government circles.

If you have ever considered developing a Government market for your technology, now maybe the ideal time. With the chance of an economic recession increasing, (some would argue we are already in a recession) companies are hard at work developing strategies to overcome the potential loss in revenue and the effects this could have on their business growth and operations. A sales strategy that includes the US Government, which is the largest purchaser of software and IT services in the world with a budget for FY 2023 estimated to be $65B, may be an option for you to consider.

As the US economy begins to slow throughout the later half of 2022 and into 2023, organizations should consider developing a Government go to market strategy as a way to diversify their sales and reduce the risk of revenue shortfall.